Variable Data Printing

Digital printing has many advantages over traditional methods. Some applications of note include:

• Desktop publishing - inexpensive home and office printing is only possible because of digital processes that bypass the need for printing plates.

• Variable data printing - uses database-driven print files for the mass personalization of printed materials.

• DIY publishing - a cost effective way of printing a small number of poetry, zine, graphic novel or art books.

• Fine art - archival digital printing methods include real photo paper exposure prints and giclée prints on watercolor paper using pigment based inks.

• Print on Demand - digital printing is used for personalized printing for example, children's books customized with a child's name, photo books (such as wedding photo books), or any other short run books of varying page quantities and binding techniques.

• Advertising - often used for outdoor banner advertising and event signage, in trade shows, in the retail sector at point of sale or point of purchase, and in personalized direct mail campaigns.

• Photos – digital printing has revolutionized photo printing in terms of the ability to retouch and color correct a photograph before printing. Source : Wikipedia